Origen Named Finalist in CHFA Launch Pad

Vancouver, BC — February 20, 2026

Functional Alchemy Beverages Inc. today announced that its flagship product, Origen® Sea Water Electrolytes, has been selected as one of eight finalists in the CHFA Launch Pad competition at CHFA NOW Vancouver 2026 — Canada's largest trade show dedicated to natural, organic, and wellness products.

The competition, held on February 20 at the Vancouver Convention Centre, invites emerging consumer packaged goods brands to pitch their product to an esteemed panel of industry judges and a captive audience of retailers, distributors, and wellness industry leaders. The winning brand receives a prize package valued at over $50,000 — including consulting, data analytics, brand strategy, retail merchandising support, and national media exposure.

What the Selection Means

CHFA Launch Pad has become one of Canada's most recognized launchpads for innovative wellness brands. Being selected as a finalist puts Origen alongside the country's most promising new products across food, beverage, health, and personal care.

"Being named a CHFA Launch Pad finalist validates what we've been building from day one — a product where the ocean does the work," said Michael Rockwell, Co-Founder of Functional Alchemy Beverages. "Origen delivers 92+ naturally occurring minerals from deep ocean sea water, with zero sugar and nothing artificial. This recognition tells us the industry sees what our customers already know: clean, simple hydration is what the market is looking for."

About Origen® Sea Water Electrolytes

Origen starts with naturally sourced water from Quebec, hyperpurified through a proprietary 5-stage process — triple distillation, reverse osmosis, and UV filtration. This ultra-clean base is blended with deep ocean water from Northern France and cold-filtered at 0.20 microns to deliver 92+ naturally occurring minerals and trace elements in a clean-label, zero-sugar, zero-calorie format.

Available in a 100ml ready-to-drink pouch — convenient for the gym, the studio, or daily use. Currently available at origenseawater.com and select natural retailers across Canada.

Visit Us at CHFA NOW Vancouver

Origen® will be exhibiting at Booth 2140A during CHFA NOW Vancouver, February 20–22, 2026, at the Vancouver Convention Centre. Retail buyers, distributors, and industry partners are invited to visit the booth for product sampling and partnership discussions.

About Functional Alchemy Beverages Inc.

Functional Alchemy Beverages Inc. is a Canadian functional beverage company focused on ocean-sourced mineral hydration. Its flagship product, Origen® Seawater Electrolytes, contains 92+ naturally occurring minerals in a zero-sugar, zero-calorie, clean-label format. Built on the pillars of natural hydration and oceanic purity. Learn more at origenseawater.com.

Press inquiries: PR — press@alchemybevs.com